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Read online Groundswell: Winning in a World Transformed by Social Technologies.pdf PDF, EPUB, MOBI, TXT, DOC Groundswell: Winning in a World Transformed by Social Technologies No description available by Charlene Li, Josh Bernoff

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Groundswell: Winning in a World Transformed by Social Technologies
Title:Groundswell: Winning in a World Transformed by Social Technologies
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:1422125009
ISBN 13:
Number of Pages:286
Category:business, non-fiction, web, social, buisness, social-media
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The Engaged Leader: A Strategy for Your Digital Transformation, Liderazgo Abierto, Marketing in the Groundswell, Groundswell: Winning in a World Transformed by Social Technologies, New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution, Open Leadership: How Social Technology Can Transform the Way You Lead, The Engaged Leader: A Strategy for Digital Leadership, New Rules for Business: Groundswell / Content Rules / The Now Revolution, The Seven Success Factors of Social Business Strategy, Liderazgo abierto
No description available, Corporate executives struggle to harness the power of social technologies Twitter Facebook blogs and YouTube are where customers discuss products and companies write their own news and find their own deals but how do you integrate these activities into your broader marketing efforts It s an unstoppable groundswell that affects every industry yet it s still utterly foreign to most companies running things now When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence your company is vulnerable In Groundswell Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity To market your business reach new customers and create long lasting loyalty you need one indispensable element content Whether it s bite sized tweets that allow you to forge relationships on Twitter blog posts that give your readers must have advice e books or white papers that engage and don t bore videos that share the human side of your company interactive webinars that deliver a valuable learning experience or podcasts that can be downloaded and listened to on the fly and more now more than ever content rules Learn how to create killer blogs podcasts videos e books webinars and more that engage customers and ignite your business In The Now Revolution renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven part plan to harness the power of the social web and adapt to the new era of instantaneous business Customers aren t going to wait for your next polished press release to decide if they like you and your products or services Instead they re choosing between you and your competition every second of every day and will be talking about it online Keeping up with them requires shifts that will make your business faster smarter and more social, b How to align social media with business strategy for real results b For years now businesses have approached social media in an experimental fashion unconnected to real results There s a reason why the question about ROI is met with such hostility But it s time for businesses to get serious about social In this concise e book noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process br br Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level Based on interviews with thought leaders surveys and extensive research they show you how to define your social strategy create alignment across the organization and use that strategy to support overall business success br br br Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long term vision and executive support to staffing and technology investment Written by Charlene Li bestselling author of i Open Leadership i and Brian Solis bestselling author of i What s the Future of Business The End of Business as Usual i and i Engage i, No description available